Discover Your Adventure

Whitewater is nesteled among the southern edge of the Ice Age Trail , the Kettle Moraine State Park – Southern Unit, and more than 20 parks, trails and nature preserves.

Discover Culture

Art galleries, theatre, dance, and live music take center stage at Whitewater’s Cultural Arts Center,

Whitewater Arts Alliance, and Young Auditorium

Discover Fun

From our year-round City Market to the weeklong Fourth of July Festival,

there’s always something on in Whitewater 

Discover New Flavors

Restaurants, diners, breweries & bakeries –Whitewater has something for every craving 

Discover Warhawk Pride

With nearly 12,000 students, an NCAA Division III athletics program and more than 50 majors to choose from,

UW-Whitewater is a cornerstone of the community  


Welcome to Whitewater

Discover the treasures that Whitewater has to offer! We invite you to explore our restaurants, parks, shopping, entertainment & lodging.

Surrounded by lakes, forests, and prairies, Whitewater is the ideal jumping-off point for outdoor adventures.

Rest your head at one of our lodging options. After a fun filled day, they will make your stay warm and friendly.

Take a bite out of Whitewater at these dining destinations.

From local crafts, vintage clothing, art and antiques, Whitewater offers unique retail therapy.

Summer Fun!

Winter Thrills!

A girl in a red dress walks with a young boy in blue through lush gardens

Featured Itinerary

  • Arrive Friday evening, check into your lodging option of choice.
  • Walk downtown for a hand crafted dinner.
  • rest well.
  • Indulge in a hearty breakfast at the local dinner, cafe or prepared by your innkeeper.
  • Pick up a picnic fixins to enjoy at the park.
  • Bike the back roads to the lakes, stopping at the artisian well to fill up your water bottle.
  • Rent a kayak to explore the lake.
  • Bike back to freshen up before hitting up a local brewery for dinner and a brew…or two.
  • Relax in your hot tub suite with visions of another great breakfast.
  • On your way out of town, stop by the local winery.
  • Or, How about hang gliding over campus?
People gather at the whitewater farmers market on a sunny summer day

Annual Events

February – Freeze Fest

May – October Saturdays 8-Noon – City Market

May – October Tuesdays 4-7pm – Farmer’s Market

June-Aug Thursdays- Concerts in the Park / Family Fun Night

July – Fourth of July Festival

July – Maxwell Street Days

September – Discover Whitewater Series half marathon

October – Spirit Tour / Story Festival

October – UW-WW Homecoming

November – Small Business Saturday

December – Parade of Lights

November – April Saturday 9-Noon – Indoor Market

All Year Tuesday and Wednesdays Weekly Ice Age Walks

Walk-About Whitewater and Rice Lakes

During this time of social distancing and uncertainty, you may be feeling anxious, scared, sad, and perhaps stir-crazy at the thought of holing up for the next three or more weeks. We have your back, and plan to bring you a number of inspiring outdoor escapes where you can retreat to alone or with only […]

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