Discover Your Adventure

Whitewater is nesteled among the southern edge of the Ice Age Trail , the Kettle Moraine State Park – Southern Unit, and more than 20 parks, trails and nature preserves.

Discover Culture

Art galleries, theatre, dance, and live music take center stage at Whitewater’s Cultural Arts Center,

Whitewater Arts Alliance, and Young Auditorium

Discover Fun

From our year-round City Market to the weeklong Fourth of July Festival,

there’s always something on in Whitewater 

Discover New Flavors

Restaurants, diners, breweries & bakeries –Whitewater has something for every craving 

Discover Warhawk Pride

With nearly 12,000 students, an NCAA Division III athletics program and more than 50 majors to choose from,

UW-Whitewater is a cornerstone of the community  


Welcome to Whitewater

Discover the treasures that Whitewater has to offer!

We invite you to explore our restaurants, parks, shopping, entertainment & lodging.

A couple is snowshoeing on a sunny blue-bird day

Surrounded by lakes, forests, and prairies, Whitewater is the ideal jumping-off point for outdoor adventures.

Hamilton House Bed and Breakfast

Rest your head at one of our lodging options. After a fun filled day, they will make your stay warm and friendly.

Down Town Whitewater

Eat locally at a variety of locally owned eateries.

Take a bite out of Whitewater at these dining destinations.

A woman holds a watermelon and smiles for the camera in front of a farmers market stand

From local crafts, vintage clothing, art and antiques, Whitewater offers unique retail therapy.

Candle light Hike

Featured Itinerary

Hometown Holiday Itinerary

  • Candlelight Ski/Hike on the Nordic Trail: hike under the stars. A perfect romantic outing or magical fun for the family!
  • The BEST Hot Cocoa: Get your Cocoa to go as you continue your winter adventure.
  • Tour the Neighborhood Lights: What is more of a delight than admiring all the Christmas lights
  • Ice Castles: 1221 Geneva National Ave S. Lake Geneva. just a short drive away from Whitewater
  • The BEST Holiday Desserts: From cakes and pies to cookies and pastries, there’s no shortage of delicious holiday themed desserts to pickup curbside and enjoy at home or back in your hotel room!

People gather at the whitewater farmers market on a sunny summer day

Annual Events

Year Round

Tuesday/Wednesday Ice Age Hikes


Freeze Fest

May – October

Saturdays 8-Noon – Farmers’ Market

Tuesdays 4-7pm – City Market


Thursdays-Park Concerts/Family Fun


Fourth of July Festival

Maxwell Street Days


Thursdays – Savory Sounds


Discover Whitewater half marathon


Spirit Tour / Story Festival

UW-WW Homecoming

November – April

Saturdays 9-Noon – Indoor Market


Small Business Saturday


Parade of Lights

Walk-About Whitewater and Rice Lakes

During this time of social distancing and uncertainty, you may be feeling anxious, scared, sad, and perhaps stir-crazy at the thought of holing up for the next three or more weeks. We have your back, and plan to bring you a number of inspiring outdoor escapes where you can retreat to alone or with only […]

Get our Newsletter!

By clicking “Sign Up” I agree to the Terms of Service.