Maxwell Street Days originated on Maxwell Street in Chicago! The street was full and flooded with people everyday selling and buying goods! From there the ambiance and culture spread across America, and now cities across the United States host their Maxwell Street Days in hopes that the community will come together and support one another through trade and laughter!

Saturday, August 5th

9:00 AM – 4:00 PM

This year, Whitewater will host another Maxwell Street Day Event on Saturday, August 5th from 9:00 AM – 4:00 PM. For the first time, the downtown Main Street area will be closed and street vendors and stores will be set up ready to sell their merchandise. Along with shopping, there will also be live music by Sweetland, dance performers, food, and a play area for children stuffed with giant bowling games and more! Local mascots will also be making an appearance and saying hello to attendees!

Schedule of Events

  • Sidewalk Sales & Vendors 9:00am – 4:00pm

  • Music by Sweetland – 10:30am – 1:30pm

  • Mascot Appearances – 11:30am – 1:00pm

  • Dance Performance – 1:00pm

  • Children’s Corner – 10:00am – 3:00pm

  • Brat Sale – 10:30am – 2:00pm



  • Scentsy
  • AHS Wisconsin Windows
  • Puppet Palace (Hand-Made Puppets)
  • Paparazzi Jewelry
  • Art by Alyx ( Woodburning Art)
  • Thirty-One
  • Pampered Chef
  • Quilting Creations By Marge
  • Author Pat Hall (Award-winning Children’s Books & Ukrainian Eggs)
  • Creations by Charlotte Jones
  • MC Collectibles (Chocolates & Cheesecakes)

Community Organizations:

  • Community Clothes Closet (Accepting Donations at Event)
  • Whitewater Cub Scout Pack #173
  • Crop Walk
  • UW-W Roberta’s Art Gallery (Temporary Tattoos!)